Destiny 2 digital ads

Series of rich media HTML5 ads to promote the highly-anticipated launch of Destiny 2, an online-only multiplayer first-person shooter video game developed by Bungie. The ads made heavy-use of video and dynamic text. The campaign helped Destiny 2 to take the number 1 spot on the UK sales chart and was also the second highest-grossing console game of 2017 in North America. Destiny 2 was also Activision’s biggest PC release based on units sold.

Project type

Digital Advertising

Client

Activision

Art Direction

FiveByFive